SPROXXY Launches Conference Intelligence Platform to Help Companies Deliver ROI For Live Events
Today, we’re excited to announce an important milestone: We’ve officially launched our conference intelligence platform, SPROXXY AI. Bringing together tools for conference discovery, event preparation, and measurement to determine the return on investment of sending speakers to conferences, SPROXXY AI is the conference intelligence platform that ensures every engagement delivers meaningful business impact.
With SPROXXY AI, marketing, communications and business development teams can:
Strategize and find the right conferences with ease. With SPROXXY AI, users no longer have to waste hours searching for conferences and hoping for favorable ROI. They can see how they’ll benefit from each conference opportunity before the event.
Collaborate across teams and streamline conference prep. Before and after attending, preparing for a conference requires all-hands-on-deck. SPROXXY AI empowers users to centralize teamwork and assign tasks to ensure items are completed on time, work with up-to-date information, and store important workflows and records.
Track clear metrics and prove business impact. Users can share data with their team that supports every conference decision and the profitability of each engagement.
SPROXXY gives its customers visibility into the ROI each conference has to offer, as well as how they’re performing with respect to KPIs. You can read more about SPROXXY AI today in TechCrunch:
“Whenever you go to a conference, whether as a sales and marketing exercise, or an executive is speaking, there is a cost associated with that. For the former, it involves the cost of space and a booth plus hotels, travel and meals for employees staffing the booth. For executives, it is time away from the office, the cost of a ticket for attending and travel costs. How do companies justify the cost of attending those events?
Up until now, it was pretty hard to do, but SPROXXY, an early stage company, is looking to change that by creating a platform to manage conference-related activities, while helping customers understand the ROI of going to these events.”
In 2022, we launched the State of Conferences annual survey and report in partnership with PRWeek. In 2023, 49% of the respondents said they strongly believe speaking engagements at in-person conferences have the potential to materially impact their business — a four percent increase from the previous year. 78% of respondents say it's "very important" or "somewhat important" to attend in-person events in 2024. And 72% are responsible for gauging the ROI of attending, sponsoring and speaking at industry events; an uptake of 57% the previous year.
Request a SPROXXY demo today: https://www.sproxxy.com/request-demo