Get exclusive insights to power your 2024 conference strategy
For the second year in a row, we've partnered with PR Week on a first-of-its-kind report: the State of Conferences. Get a 360-degree view of how communications and marketing professionals are planning their 2024 conference strategies — and where conferences are headed this year.
Highlights of the Report:
61% of respondents say they anticipate the number of overall speaking engagements taken by their company’s/clients’ spokespeople to increase in 2024
78% of respondents say it's "very important" or "somewhat important" to attend in-person events in 2024
72% of respondents are responsible for gauging the ROI of attending, sponsoring and speaking at industry events
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